Surveying the Public

When typing in entertainment surveys into Google I was overwhelmed by the response that came up.  As one of the most popular and used research methods in the PR industry, surveying is a cheap and easy way to get examples on experiences and actions people feel strongly about.  In the world of entertainment and fashion surveys are taken daily to see which brand is more well liked, which shoes are the new “it” trend and which new celebrity bachelor has taken our hearts this week. 

When looking through the different survey sites, it was fascinating to see the different topics and results.  There were surveys on music, movies, fashion, television and so much more.  It is important that we take these surveys into consideration when doing research because if done properly, they are a extremely helpful and factual way of gaining incite on a certain topic. 

It is important to use surveys in entertainment so you can have a feel and understanding of what the public is interested in.  As a whole, we tend to change our minds very quickly and surveys are an simple and quick way to get new information we are interested in.  One specific survey site that I found that was of interest to me surveyed different people on upcoming music albums, video gaming devices and new movie releases to gain insight on whether people were interested and intended to buy the product. 

In the world of fashion Elle Magazine goes above and beyond the call of surveying and took it upon them to question young adults on relationships, shoes, clothing and so much more.  Surveys like this are of interest to majority of females and are a great way for that demographic to learn new information and gain knowledge on new and up coming trends.