The Last Blog

This week is sadly the last week blogging for PR research.  Through the last eleven weeks I have been able to learn and relate the different topics discussed in class to fashion and entertainment concepts and blog about them.  For our last week we have been asked to comment on two other blogs. 

The first blog that caught my attention was Kayla’s blog on surveys.  Her blog discussed the different ways the fashion industry uses surveys through questionnaire or interviews.  She goes into specific examples of how online surveys are used to distinguish popular fashion opinions and how the surveys can help fashion companies see what their consumers are thinking and how to make their shopping experiences better.  The example she used about the “jeggings” question was interesting to me because I would have immediately assumed that everyone knows what jeggings are.  That specific survey did a great job in making sure that everyone understood the question and gave equal opportunities for a response.   Another example used was the way Macy’s and Aldo have online surveys for their customers in hopes to see the positive and negative aspects of their products.   When researching for this specific concept I was amazed by the vast amounts of surveys available to the public. 

The Following week we had to discuss experimental research.  In these blogs I found Fran’s which discusses a potential experiment done on social media.  This concept was interesting because as we know, there is a fast growing interest for social media and companies are always looking for new and inventive ways to ensure their companies success.  Fran talks about measuring how effective social media is in getting a company name out to the public and different benefits of the experiment.  She also posted a graph showing the drastic change companies made in their usage of social media from 2007-2008.  It was fascinating to see how many companies decided to use social media. 

Through the past eleven weeks it has been extremely interesting to see the different ways research is used in our everyday lives.  We are constantly observing and adapting our lives to new information which is what research is all about.