VMA's 2010

For the past 26 years there has been one award show that captures audiences everywhere.  It brings popular well-known singers, actors, television stars, and entertainment icons together to celebrate the world of music television.  The MTV Video Music Awards were held this past Sunday on September 12, 2010 with over 11,000,000 viewers.  The VMA’s have always been a show to grab my attention due to the different promotions, advertisements, and flashy publicity. 

As I continue learning the ins and outs of public relations it becomes almost a necessity to watch big award shows such as this to see the new and improved ways companies are using public relations to ensure that their product is seen and heard about.  Because I am currently learning about the different levels of evaluation I took a different level of appreciation for how much research and analysis must have been done to be able to reach as many viewers that it did.  Through different stages of press releases, media communications, targeting audiences and using the latest forms of technology such as Twitter, Facebook and online chats the VMA’s most defiantly did their research for a successful broadcast. 

While watching the show I was amazed by the fresh approach MTV took in order for everyone to stay fully connected before, during and after the show.  MTV had well known companies such as Yahoo!, and Verizon sponsoring the event along with constant coverage through Twitter and MTV.com.  With the help of Yahoo! A Verizon it was hard to escape the irresistible amount of television commercials, Facebook ads, magazine ads, radio announcements, and television buzz.  Because Yahoo! And Verizon reach such a large level of demographics they were able to really use all media outlets to ensure maximum amounts of viewers.

While the endless amounts of popular celebrities such as Lady Gaga, Eminem, Ke$sha, Drake and so many more it was an extremely entertaining show.  Many different blogs and newspapers applauded the show on its comedy and diversity of performances and appearances.  Every year this show goes above and beyond giving the audience what they want with entertaining comedy and outstanding musical performances.  With this year’s over we can only wait anxiously for what next year’s show will hold.