Samantha Greitzer's Blog

Public Relations Research is one of the more difficult areas in public relations. With the amount of analyzing, evaluating, and communicating that must be done there are bound be to issues.


Today, social media surrounds us everywhere we go. Whether it is through billboards, brand advertisements, Youtube, Facebook, or Twitter there are endless outlets for media. In today’s culture we have become obsessed with instant gratification and keeping connected to who and what we are interested in. Celebrities, clothing, television shows and so much more surround us on a daily basis through endless means of communication.

My blog this semester is going to be on the different issues and conflicts pertaining to celebrity and fashion public relations. Because of the high demand of media entertainment there is now an even higher amount of mishaps and problems that occur. In my blog I will explore those problems and evaluate how they connect to public relations research.

An example of what I am going to blog would be the current issue of New York Fashion Week occurring during Jewish New Year, Rosh Hashanah. This year many Jewish designers, fashion editors, fashion writers, and models must decided between runways vs. Rosh Hashanah. This brought up many problems for people in the business. New York Fashion Week is something designers work tiring hours for to ensure a successful and fabulous show. As one of the most populated areas for Jews outside of Israel, the Jewish people in this field are extremely frustrated that they must decide between work and religion. Well know designers such as Diane Von Furstenberg, Marc Jacobs, Yigal Azrouel and the head of BCBG Max Azria are all Jewish designers who now have to miss one day of Fashion Week to observe this important holiday.

In a research PR perspective, this issue should not have been overlooked. When such a large amount of the contributors are Jewish, the event planners for this week should take full responsibility for their lack of research. When looking at a calendar to plan such a huge event one should have seen that it took place over the Jewish holiday. On the opposite side of things, a big fashion event would never been scheduled to happen during a huge Christian holiday. Because New York is such a largely populated Jewish area, one would think that events would be planned around holidays accordingly.



NY FASHION WEEK 2010

NY TIMES ARTICLE